The percentage of the revenue from in-game purchases is split between the individual developer and Roblox Corporation and is the platform’s primary source of revenue. Roblox is able to monetise its platform is by allowing users to buy and sell virtual items using a virtual currency named Robux, which can be purchased using real currency. Users do not require coding experience to create their own games and the platform is predominantly directed at children, with 54% of its active users being under the age of 13. Games are created using the company’s proprietary engine, Roblox Studio, which is coded under an object-oriented programming system to manipulate the environment of the game. The premise of the game is that users can program their own games and also play games created by other users.
Company Overviewįounded in 2004, Roblox Corporation is the developer of the popular online game platform Roblox, which was released in 2006.
Having attained a total valuation of $29.5 billion, the planned direct listing has caught the attention of investors owing to the company’s encouraging fundamentals. This follows Roblox’s shelved plans to go public via IPO in December last year, as well as a round of Series H funding which raised over $500 million USD and valued Roblox stock at $45 per share. Video game company, Roblox Corporation, aims to capitalise on both these trends in their direct listing on the New York Stock Exchange scheduled for March 2021. There were two prominent features in 2020 that are likely to continue their momentum into the new year: robust equity markets and the rapid growth of stay-at-home businesses.
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